ABM mainly concentrates on identifying & addressing buyer problems rather than promoting products & services.
Tightly sales and marketing teams help in better prospecting and nurturing of target accounts.
Account based marketing focuses greatly on providing a rich customer experience thus building lasting relationships.
Personalized campaigns not only add to customer experience & enhance customer retention but also help build unparalleled brand loyalty.
Although ABM has been around for quite some time, it is increasingly being adopted in recent times as B2B marketers realize its benefits in building long term business relationships thereby ensuring a steady inflow of revenue.
B2B companies have begun utilizing targeted account strategies, as 86 percent of marketing and sales professionals stated (LeanData).
84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships (Alterra Group).
Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher returns (ITSMA).
The 3 Types Of Account Based Marketing are:
Designing and driving personalized marketing campaigns for individual accounts
Designing and executing lightly customized marketing strategies focused on the target accounts with similar requirements and pain points.
Technologies such as CRM & Marketing Automation are utilized to tailor marketing campaigns for specific target accounts with related issues.
5-WAYS EFFECTIVE ACCOUNT BASED MARKETING CAN BENEFIT MARKETERS
Lately, Account Based Marketing (ABM) is a word that has been doing the rounds in the B2B community with greater frequency. ABM also known as key account targeting, is a strategic approach to B2B marketing that targets specific high-value accounts.
This approach combines B2B lead management and relationship management to grow the life time value of specific target accounts by engaging specific accounts and individuals across various stages of the buyer journey.
Venturing into the ever-evolving field of B2B marketing and sales, GDS has made a mark with its state-of-art data and lead solutions.
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